Archroma, a global leader in colour and specialty chemicals, has nature in mind for its ISPO debut with
a showcase of advanced innovations in active and sportswear themed around “the
ingredients to enhance your gear, it’s our nature”. The company aims to bring
colour and performance while minimising environmental impact in a product’s
life cycle.
For everybody, inner beauty matters just as much
as outer beauty. Consumers aspire to have clothing and gear that are
functional, beautiful and meaningful – textiles that are made in a more
sustainable and responsible way. Under
the motto “The ingredients to enhance your gear, it’s our nature”, Archroma
invites visitors to discover actual solutions to achieve this aspiration across
all its core areas.
Archroma strongly believes, based on its extensive
experience in textile processing,
that sustainability can
generate innovation, performance and can even lead to cost reductions for
customers. Archroma will showcase how its products and services can help
visitors meet future market demands, foster future technologies and contribute
to a more sustainable textile industry. The company will display solutions ranging from
high-fast dyes Foron S-WF, Nylosan S, Printofix TF, Drimaren HF, and the
new-in-range Foron S luminous dyes, to EarthColors nature inspired
biomass-waste based dyes, supported by its Colour Atlas.
There will be thermo-control and protection
solutions to help make gear more resistant to extreme weather conditions from
heatwaves to rain pours, such as coldblack, HyDry, Smartrepel Hydro, Appretan S
and Sanitized. Care effects solutions are meant to bring softness and comfort
to gear whilst looking good at all times. Siligen, Solusoft, Ceralube and
Arkofix are the examples. Archroma will also demonstrate to ISPO visitors
how its One Way Process Simulator allows brands, retailers and textile
manufacturers to take sustainability to a whole new level. The new, online
software can be used to mimic and compare products and processes, and thus
calculate the ecological and economical profile of the final end-product.
Archroma will have four experiential spotlight
areas. There will be spotlight on EarthColours, a range of
products created from agricultural and herbal waste and embracing the latest in
communication technology to enable transparency and traceability through the
supply chain to consumers – from nature to fashion. Archroma''s EarthColours
have been selected for the ISPO Textrends Forum for Fall/Winter 2019/20, Eco
Era category, by an independent jury of textile experts. The ISPO Textrends Eco
Era features innovations with a strong sustainability element.
Another spotlight will feature Smartrepel Hydro, a
nature-friendlier protection agent based on distinctive micro-encapsulated,
non-PFC based technology offering exceptional, durable water repellency to
polyester, polyamide and cotton-based textiles. Archroma will introduce its
brand new Smartrepel Hydro AM, a “universal” addition to the range allowing
seamless application on all fibres with the same high level of performance as
the rest of the Smartrepel technology.
Archroma will introduce for the first time to ISPO
visitors a new active-odour-control technology for polyester textiles,
Sanitized Odoractiv, to prevent the formation of odours and in particular the
persistent smell (permastink) heavily criticised by consumers. This technology
has been awarded the Swiss Technology Award. The Colour Atlas, a physical and online colour library
system comprising over 4300 colour references, will comprise another spotlight
area. Archroma is sponsoring the ISPO Academy
Masterclass, which will gather about 30 young designers selected from the best
design schools and universities around the world to participate in an exclusive
training programme. Participants will utilise the Colour Atlas by Archroma to
prepare their work and presentations at ISPO.
Easy-to-use Outdoor Solution Navigator touchscreens
will also be available at the booth to encourage visitors to explore their
ideas and uncover new ways to enhance their gear sustainably. “Archroma helps active and sportswear brands and
producers bring ideas to life and develop collections with a soul. We are 100
per cent committed to a more sustainable textile industry and this will be
evident through the innovations and solutions we’ll present on our ISPO debut.
We are really looking forward to being a part of the discussions, and helping
visitors to unlock their creativity with new possibilities for enhancing their
gear,” comments Nuria Estape, head of Marketing and Promotion for Archroma’s
Brand and Performance Textile Specialties business.
Source: The Swazi Observer, Swaziland Saturday, 13 January 2018