The roll-out of Aptos solutions, including Aptos store, CRM, merchandising, warehouse management, and audit and operations management, allows DTLR to streamline and standardise its technology infrastructure following an August 2017 merger. The retailer deployed all Aptos applications in the cloud, taking full advantage of accelerated implementations, increased speed-to-market and agility, according to a press release. 

In the next phase of its technology transformation, DTLR will deploy Aptos enterprise order management, also in the cloud, to enhance its omni-channel operations and to provide a differentiated shopping experience to its growing customer base. 

Aptos enterprise order management will work seamlessly with DTLR’s existing Aptos solutions, including complete integration with Aptos Store, for a unified view of all in-store and digital touch points. Additionally, Aptos enterprise order management will offer a centralised commerce hub to profitably manage all orders throughout their lifecycle, allowing DTLR to introduce advanced omni-channel shopping scenarios, including buy-online, pick-up-in-store, and ship-from-store capabilities. 

Glenn Gaynor, DTLR CEO said, “DTLR takes great pride in offering customers an authentic experience every time they interact with our brand. To continue to provide this, we have renewed and standardised our investment in Aptos technology, including adding the powerful Aptos enterprise order management solution. We’re confident in Aptos’ ability to support our brand as we enhance customer loyalty in communities nationwide.” 

Noel Goggin, Aptos CEO and culture leader said, “DTLR is a specialty retailer that offers distinctive, high-energy shopping experiences that evoke a neighbourhood feel. It was important for DTLR to choose a technology partner that could offer personalised customer engagement, while providing a robust and scalable platform for future growth. We are excited to support DTLR on its omni-channel transformation and expansion journey.”