PVH unveils e-commerce platform for Heritage Brands
PVH has unveiled an e-commerce platform for its Heritage Brands. Consumers can now shop PVH’s IZOD and Van Heusen brands through three distinct platforms, IZOD.com, VanHeusen.com and styleBureau.com, allowing them to buy from all three sites in a single shopping bag. The website has been created in partnership with design and innovation company, Firstborn.Created to provide an inspirational and seamless shopping experience, the centralised styleBureau e-shop curates a men’s dress furnishings and accessories offering across PVH’s IZOD, Van Heusen and Eagle brands, in addition to an assortment of dress shirts and ties under the Calvin Klien and Tommy Hilfiger brands. The styleBureau e-shop additionally features a “tie match” tool that digitally coordinates the site’s 200-plus neckties with more than 100 dress shirt styles for effortless pairing. The site will boast the broadest selection of PVH’s big and tall offerings, allowing all consumers accessibility to today’s fashions.“The PVH portfolio of brands is united in its mission to bring quality, ease and sophistication to daily life. With the introduction of our new, multi-platform e-commerce site, those traits now extend to an intuitive, online purchasing experience,” said Ken Duane, chief executive officer, Heritage Brands.
Tuesday, 17 July 2018