Amazon: 52% of online apparel shoppers turn to Amazon

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More than half (52%) of apparel shoppers who bought clothing online in the last six months said they shopped at Amazon,according to a survey of 1,500 U.S. shoppers from digital marketing agency CPC Strategy. Nearly half (47%) of shoppers gravitated toward retailer or brand websites.

Men were more likely to shop Amazon, while women were more likely to buy from a retailer’s website, according to the survey. Of those who bought apparel on Amazon, 31% said it was because of its fast and free shipping, 26% cited their preference to shop for apparel on mobile, 25% cited low prices, and 20% said they value the ability to filter products, according to the report.

 Shoppers, however, aren''t turning to Amazon for high fashion or high quality. More than half (54%) look for casual apparel like jeans and sundresses, and between 25% and 30% of shoppers look for athletic wear, outerwear, loungewear and basics. "The biggest takeaway for retailers is this: If you can’t compete with free shipping or low prices, then you need to have a very unique brand or high quality product," according to the report.


Source:, India

Saturday, 20 January 2018

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