Amazon: 52% of online apparel shoppers turn to Amazon
More than half (52%) of apparel shoppers who
bought clothing online in the last six months said they shopped at Amazon,according to a survey of 1,500 U.S. shoppers from digital marketing agency CPC
Strategy. Nearly half (47%) of shoppers gravitated toward retailer or brand
websites.
Men were more likely to shop
Amazon, while women were more likely to buy from a retailer’s website, according to the survey. Of those who
bought apparel on Amazon, 31% said it was because of its fast and free
shipping, 26% cited their preference to shop for apparel on mobile, 25%
cited low prices, and 20% said they value the ability to filter products,
according to the report.
Shoppers, however, aren''t turning to Amazon
for high fashion or high quality. More than half (54%) look for
casual apparel like jeans and sundresses, and between 25% and 30% of shoppers
look for athletic wear, outerwear, loungewear and basics. "The
biggest takeaway for retailers is this: If you can’t compete with free shipping
or low prices, then you need to have a very unique brand or high quality
product," according to the report.
Source: Et.retail.com, India
Saturday, 20 January 2018