Patanjali Ayurved Limited: Patanjali to launch textile portfolio around Diwali Ramdev
“We have started working on the textile front Patanjali Paridhan on a larger scale. We will launch the products either
this year around Diwali or positively by January 2019,” Ramdev said here on
Tuesday in an interaction with media persons.Ramdev said the textile portfolio
will have around 3,000 products ranging from kidswear to yogawear and
sportswear.
“It will have ladieswear and gentswear, and
alongwith that will also come accessories and footwear.Speaking about the restaurant business, Ramdev said the work
on this front has been stalled for the time being.Aiming to expand its
footprint in the country’s FMCG sector, Baba Ramdev-promoted Patanjali launched
its e-commerce platform under the tagline “Haridwar to har dwar” (Haridwar to
every door step online).
The company has also announced its partnership with
leading e-retailers and aggregators to authorise online sales of its products
which include Paytm Mall, BigBasket, Flipkart, Amazon India, Grofers, Amazon
India, netmeds, 1mg and Shopclues, among others.Launching the e-commerce platform
“www.patanjaliayurved.net”, Ramdev added that online sales have yielded good
dividend that helped the company’s sales cross the Rs 10 crore-mark in December
2017.
Source: Et.retail.com,India
Thursday, 18 January 2018