Woolmark: Tata Cliq partners with Woolmark Company
Tata Cliq Luxury, Tata Group’s luxury e-commerce
platform has announced its partnership with The Woolmark Company. Through this
association, Tata Cliq Luxury will be the exclusive retail partner in India for
larger designer collections that will integrate merino woolin their garments and accessories, and for the
International Woolmark Prize.
The International Woolmark Prize is a renowned, noteworthy award which
celebrates outstanding fashion talent from around the globe to showcase the
beauty and versatility of merino wool. The winner’s merino wool capsule
collection will be commercialised and sold across the world’s top boutiques and
department stores through the International Woolmark Prize’s extensive retail
partner network. In India, these products will be exclusively retailed by Tata
Cliq Luxury.
The unique venture between the two companies is a step towards creating
awareness about Merino wool, a luxurious and natural fibre from Australia,
among the Indian consumers."We are very happy to associate with The
Woolmark Company to help and promote the young and talented designers who
create innovative and versatile designs with Merino wool. Tata Cliq Luxury
endeavours to provide its discerning consumers a differentiated experience and
this association is in line with this commitment. Our consumers can now access
an exclusive merino wool capsule collection by budding designers online through
Tata Cliq Luxury," Vikas Purohit, chief operating office, Tata Cliq said.
"Our association with Tata Cliq Luxury stems from our shared vision to
bring new technique and innovation from the global fashion industry to
consumers in India. We’re delighted to have the brand as our retail partner in
India as this enables us to spread awareness on merino wool and also increase
its consumption across the wool supply chain through various collaborations.
We’re looking forward to strengthening the merino wool narrative in India with
them," The Woolmark Company country manager
India, Arti Gudal, said.
Source: The Hindu Business line, India
Wednesday, 10 January 2018