Welspun : Welspun Introduces Wel Tra A Revolutionary, Patented, End-to-End Traceability Solution For Textiles
Welspun India, one of the
largest Home Textile manufacturers in the world, has introduced a patented,
end-to-end traceability process called Wel-Tra. This revolutionary and
industry-defining process ensures that customers and consumers can trace the
provenance of the cotton raw materials throughout the supply chain from farm to
the retail shelf.Robust IT & ERP systems to enable smooth operations across
all stages of production.
Strengthened physical and systems controls which streamline the tracking
process.Dipali Goenka, CEO and
joint managing director, Welspun India Ltd., said: “All our customers across
the globe are very excited about Wel-Trak™, as it is unique in the textile
industry. Having a mechanism in place that will enable them to track the source
of the final product right back to the specific farm it comes from, definitely
adds value and transparency to the whole process.”
The proprietary process
allows traceability of any product back to its fiber source, through a
state-of-the-art solution, thereby providing transparency and real
time information. Furthermore, Welspun is delighted to announce a
partnership with Oritain Global Ltd., a world leader in the use of scientific
traceability to determine provenance of food, beverages, pharmaceutical and now
extended to cotton fiber. This partnership provides independent validation of
Welspun’s supply chain by using a method of chemical fingerprinting to identify
the origin of the cotton fiber used for its home textile products. This
exclusive tie-up with Oritain’s traceability technology supplements Wel-Trak™
and demonstrates Welspun’s commitment to full transparency and traceability of
its home textile products throughout the supply chain.
Based on its analysis, Oritain has created a database of unique ‘chemical fingerprints’
for special cotton growing areas such as Egyptian, US Supima and Australian
cotton. This will be extended to include Organic and American Upland cottons.
This database enables Oritain to verify a sample against its stated origin.
Using this method, Welspun can conduct tests at various stages of its
manufacturing process and verify the origin of cotton at each stage to
ensure the authenticity of its final products.
Source: The Hindu Bussiness Line, India
Tuesday, 09 January 2018