Labellife.com: Payal Singhal collaborates with TheLabelLife.com
Mumbai:
Payal Singhal has associated with online platform TheLabelLife.com that has on
board names like Malaika
Arora Khan,Bipasha Basu and Suzzane Roshan. The designer is going to make a
collection of "10 fuss free" occasion wear outfits that will appeal
to all the young masses.
"We
had been on the lookout for an e-commerce brand who can tell a narrative and
who better than TheLabelLife.com, also I personally feel that TheLabelLife.com
understands the 9-to-9 woman and the need of transitional pieces such as an off
shoulder top which can be mixed-matched from a simple skirt to classic
denims," Singhal said in a statement.The
modern and updated silhouettes include wardrobe must haves such as the shirt
dress, lehenga skirt, jacket, off-shoulder top and tunic to name a few. The
collection will also feature accessories such as a clutch, wedges and scarves -
a contemporary twist by the designer.
"We
collaborated with guest editor Payal Singhal because of her keen understanding
of print and hues envisioning a colourful and unique celebratory edit for the
urban fashion forward women," said Malaika Arora, Style Editor at the
TheLabelLife.com.The
silhouettes that are made by designers strike an interesting contrast to the
femininity that reverberates with every floral pattern and hits the right
notes. The fabrics are light and breathable in nature.
"We''re
always on the hunt for designers who we believe will inspire our customers to
think out of the box," said Preeta Sukhtankar, Founder at TheLabelLife.com.The USP of the
collection is the practical wearability and transition from wedding/occasion to
day wear.The collection will be launched on TheLabelLife.com website
with an exclusive video with Nidhi Sunil from November 22, 2017 onwards.
Wednesday, 22 November 2017