"We
are taking the high quality and high performance products to the consumers in
tie-up with the brands. We have identified certain products," a Reliance
Industries spokesperson said.The categories include denim, ethnic wear,
formal wear, women''s wear.RIL has entered into partnership with US-based VF Corporation, owner of the Wrangler brand and the
largest denim player globally."We
have already tied up with VF Corporation, which would be launching Wrangler
Jeans under our fibre. They would be launching in India and Asia Pacific
markets," he said adding, "We are also in advance discussions with
five more brands and in times to come, we would be tying up with many more."
This
co-branding exercise will give RIL a foothold in the Rs 2,50,000 crore Indian
apparel industry comprising almost a 50-50 share of menswear and women swear."We
have already identified 50-60 spinners, weavers and gramenters who could be
eventually our HEP partner. Right now we have 25 and we would be collaborating
lots of brands," he said.RIL had introduced RElan in October in
Bengaluru. In north India, RIL is targeting 200 textile manufactures, who
can manufacture RElan fabrics.
Source: Et.retail.com,India