Kroger: Kroger to sell own line of clothing aimed at the family
Kroger is launching
its own fashion line starting next fall.The nation''s largest supermarket
chain said Friday that the brand will first make its debut at Fred Meyerand Kroger
Marketplace stores, totaling 300 locations across the country. The casual
collection will span from children to teens to adults.In recent years, Kroger
Co. has sold some clothing under different national brands.
The move comes as traditional grocery chains have faced increasing competition
from all fronts, from discounters like Walmart to Amazon to high-end grocers.
But Amazon''s purchase of Whole Foods Market Inc. over the summer has
dramatically raised concerns about the viability of traditional grocers.Kroger,
based in Cincinnati, operates more than 2,700 stores under different banners in
35 states.
Source: Et.retail.com,India
Wednesday, 08 November 2017