The move is a strategic one to diversify the company’s portfolio and invest in highly desirable retail brands, said Richard Facioni, executive director of Alceon in a statement. 

Sisters and Ginger & Smart co-founders Alexandra and Genevieve Smart will remain as managing director and creative director of the brand, while Alceon will contribute its expertise in retail, logistics, production and e-commerce, according to Australian media reports. 

Alceon’s portfolio of apparel brands now includes Noni B, Specialty Fashion Group’s Katies, Millers, Autograph, Crossroads and Rivers brands, EziBuy and SurfStitch. 

Ginger & Smart differs from Alceon’s existing apparel investments. The brand is accredited to Ethical Clothing Australia. It is committed to sourcing and choosing fabrics that are recyclabe and biodegradable, where possible. It now has three standalone stores in Australia and is sold through David Jones, The Iconic and a number of retail boutiques around Australia.