More
than 150 national and international exhibitors from 12 countries and
regions are expected at the sixth edition of the Children, Baby and
Maternity Expo India 2018 (CBME India) beginning from April 26. The 3-
day exhibition will bring together Indian and global suppliers,
manufacturers of child, baby and maternity products and services, under
one roof.
The
largest children and maternity product business expo in India, the CBME
India will offer unrivalled business opportunity for local and global
manufacturers and sellers of baby products to connect, network and
conduct business with a choice of distributors, importers, dealers
influencers and merchandise heads from modern retail businesses, online
retailers, aggregators, service providers, business investors, and
franchisee seekers. These professionals cater to baby, child wear,
children shoe stores, maternity wear shops; toy shops, supermarkets,
hypermarkets, department stores, pre-schools, nursing homes, individual
buyers, service companies, designers, associations and consulates.
At
the exhibition hosted by UBM India, industry players will present 450+
brands to showcase and launch an exhaustive spectrum of baby care
products, toys, baby food, organic clothing, nutraceuticals, ergonomic
furniture, licensing brands, stationery, gifts, infant safety
technology, brain development tools among a rich array of other quality,
technologically advanced and aesthetically pleasing international
products. This year, the trade
fair will see enthusiastic participation from countries such as China,
Canada, Korea, Singapore, Russia, Saudi Arabia, UK, US, Vietnam, and
Thailand.
"We are happy to announce the 6th
edition of CBME, an expo that is specially customised to India''s needs
as a burgeoning and young population. The CBME is an ideal place to
explore market trends and learn the consumers'' shifting needs. Over the
years it has played a crucial role in the market by creating awareness,
and demand for novel products that truly make parenting easy and a joy,"
Yogesh Mudras, managing director, UBM India, said.
Over 3 days,
CBME 2018 will comprise a number of salient features including
knowledge sessions, seminars, discussion of new trends and various
international pavilions to surge into the rapidly expanding and diverse
retail sector in India. A special Licensing Pavilion by LIMA to discuss
''Leveraging Licensing to Grow your Market'' will cover top trends in
licensing in the kids category, how brand owners and manufacturers can
benefit from adding licensing to their portfolio supported by the growth
in Indian retail and its impact on licensing, and upcoming
opportunities in new licensing genres.
"In its quest to deliver
unique and innovative value propositions to exhibitors and visitors
alike, this year, CBME India will witness a special pavilion on
licensing. The lucrative licensing and merchandising industry has been
growing because of the easy accessibility of international entertainment
to Indian consumers and a corresponding increase in the fan base among
them, seen for instance, in case of global music bands or cartoon
characters. We hope this will foster the growth and expansion of
licensing around the world, raise the level of professionalism for
licensing practitioners, and create greater awareness of the benefits of
licensing to the Indian business community," added Mudras.
"It
is exciting times for licensing in India with the industry at a tipping
point. The growth in scale and scope of licensing in the last few years,
is a sign of its growing significance. Small and Medium Enterprises,
especially in the kids category, have a lot of opportunity to leverage
licensing and we at LIMA India are excited to see their greater
participation. Coupled with the growth of the economy, retail and
e-commerce, licensing as a industry is definitely on a roll," said Jiggy
George, head of LIMA, India. (RR)