India plans ''super premium'' khadi for luxury customers
India
plans to create a ‘super premium’ segment for hand-woven khadi to raise
sale of products made from the fabric by targeting luxury customers,
according to AK Panda, secretary in the ministry of micro, small and
medium enterprises (MSME). The ministry also plans to rope in top
designers for the initiative with help from the textiles ministry, he
said.
The ministry will initially prepare a list of the actual super premium khadi products already being manufactured in across the country which are not so popular, according to a news agency report.
The
super premium products will be sold in lounges in select khadi outlets
and a proposal to tie up with top global luxury brands to enhance the
reach of these products was also discussed in the board meeting of the
Khadi and Village Industries Commission (KVIC) on April 6. (DS)
Source: NDTV, India Thursday, 12 April 2018