USA: Hannover Fairs USA launching DOMOTEX USA
Hannover Fairs USA is
launching DOMOTEX USA, World''s Top Trade Show for Floor Coverings, focused on the American residential floor
covering industry in Atlanta, Georgia. The show will debut during February 28-March
2, 2019 in Atlanta. DOMOTEX USA will comprise exhibition, conferences and
education, featuring flooring and flooring innovations.
Launched in 1988 in Hannover, Germany by Deutsche
Messe, one of the world''s top trade show organisers, DOMOTEX is the world''s
foremost showcase for floor coverings innovation. Exhibitors will display the latest machine-made
carpets, wall-to-wall carpeting, textile floor coverings, handmade rugs, resilient floor coverings, design
flooring /luxury vinyl tile (LVT) and laminate flooring, parquet and wood
flooring, as well as application and installation technologies designed for the
residential flooring marketplace.
"Many industry representatives have been
asking us for years to launch the DOMOTEX brand in the North American market,
as there has not been a flooring trade fair in the eastern US that demonstrates
the quality and breadth of the world''s leading carpet and flooring show, the
DOMOTEX Hannover, "says Dr. Andreas Gruchow, member of the Management
Board, Deutsche Messe, Hanover. "In addition, given the strong economy in
the US, much is being invested in commercial real estate such as offices,
hotels and shops. The number of residential properties is also growing considerably.
These are good conditions for the sale of floor coverings in the USA. "
DOMOTEX USA will target North American-based
professionals, including wholesalers and retailers of Carpets, Floor Coverings,
Wood Flooring, LVT and, other innovative flooring products for flooring
retailers, home builders, developers, floor installers, and home improvement
and buying groups. DOMOTEX USA will be organised and managed by Hannover Fairs
USA (HFUSA), the US subsidiary of Deutsche Messe.
"Launching DOMOTEX USA in Atlanta makes
perfect sense because we can offer industry players across the Midwest,
Northeast and Southeast the chance to both visit exhibitors on the show floor
and to tour the area''s manufacturing facilities," said Raymond Bianchi,
vice president, Events and Business Development at Hannover Fairs USA. DOMOTEX USA is an extension of Deutsche Messe''s
worldwide portfolio of flooring events. With its premiere in February 2019,
DOMOTEX USA leverages the power of the DOMOTEX global brand in North America,
complementing the floor covering shows in Hannover, Shanghai and Turkey. "With the introduction of DOMOTEX in Atlanta,
we will showcase residential flooring innovations from the centre of North
America''s floor covering marketplace, adding another vital Deutsche Messe event
to our North American portfolio of shows," said Larry Turner, president
and CEO of Hannover Fairs USA.
Source: Daily Freeman, U.S.A
Friday, 12 January 2018