USA: Huntsman unveils High IQ Lasting Colour & Lasting White
Huntsman Textile Effects, a
provider of high quality dyes and chemicals to the textile and related industries, has further updated the High IQ
performance assurance programme. The company has unveiled High IQ Lasting
Colour and Lasting Colour eco, plus High IQ Lasting White with cutting-edge
fluorescent whitening agents and stain management technologies.
Through the new High IQ Lasting Colour and updated
High IQ Lasting White programmes, Huntsman Textile Effects helps consumers
choose sustainable textile products that retain their vivid colours and bright
whites to deliver a longer usable life. Only mills that meet Huntsman’s
stringent requirements earn the right to use the High IQ hang tags as
point-of-sale product branding.
High IQ Lasting Colour, the world’s only colour
retention programme, is powered by specially selected NOVACRON dyes and allows
mills produce fabrics that retain their exciting vibrant colours and dark
shades even after repeated washing. Based on tests using EU and US
home-laundering programmes, fabrics made under the High IQ Lasting Colour
programme will not fade, and there is little risk of colour staining on other
garments during washing.
As an extension, Huntsman is also introducing High
IQ Lasting Colour eco programme for textiles produced with a minimal environmental footprint.
It relies on Huntsman’s award-winning AVITERA SE reactive dyes to reduce water
and energy consumption by up to 50 per cent compared to best-available
technologies. Excellent washing-off performance shortens processing time and
increases productivity.
High IQ Lasting White delivers very high and
brilliant whites on cellulosic fibres, combining our latest generation of
Fluorescent Whitening Agents under the well-known UVITEX range with
environment-friendly fluorinated (C6) or non-fluorinated stain repel and
release technologies. It is wash-fast in production and home laundering, even
at high temperatures, and it resists and washes out household stains to ensure
garments keep their newness for longer.
High IQ Lasting White is ideal for ready-to-wear,
business wear, underwear, casualwear, and home textiles that need to withstand
the rigors of everyday life and retain their brilliant whiteness.
Huntsman’s High IQ global performance assurance
programme helps mills, brands, and retailers produce high-performance textiles
with enhanced comfort, sun protection, friction reduction and water repellence,
in bright whites and colour that lasts.
Source: Daily Freeman, U.S.A
Saturday, 02 December 2017